Page 39 - The Compass 2017 | Volume 12 | Issue 4

PURCHASING: SIGNZoo PRovIdeS GRAPHIC SolUtIoNS to FleetS oF All SIZeS by Scott Stiglich

s a Buymax partner for the past 16 years, SignZoo has pro- nate vehicle refits of that same design concept are $150, and art
Avided graphic solutions to commercial fleets of all sizes. files are owned by SignZoo.
From branding a small business with a few vehicles, to out- Q: I have existing graphics on my vehicle(s), can SignZoo
fitting a nationwide fleet of thousands with an established help me?
brand —SignZoo specializes in building and managing graphic A: If needed, SignZoo can assist with existing graphic removal
programs that get customers noticed. Here are some of our before the application of SignZoo graphics. We will remove 3rd
most FAQs. party graphics at a standard rate of $65 per man-hour. Factors
Q: Why should I wrap my vehicles? affecting removal include but are not limited to age of graphics,
A: The use of fleet graphics in a service company’s marketing temperature of environment, and type of vinyl film.
has proven to be a top lead generator. According to Media Buy- Q: How does the installation process work?
ers Guide, a wrapped intracity truck generates up to 16 million A: SignZoo uses certified installers within our network. In-
annual impressions. A study by ad agency RYP & Becker Group stallation takes less than 1 day per vehicle. Conditions must be
found that 97% of people remembered the vehicle ads they adequate and vehicle(s) must be cleaned prior to installation
were exposed to, and 98% had a positive reaction to advertis- appointment. If SignZoo is managing your installation, your
ers after exposure. Furthermore, 96% of RYP & Becker Group account manager will coordinate your appointment during the
respondents commented that vehicle advertising was the most graphics production stage. We also offer print and ship ser-
impactful form of outdoor advertising. vices, enabling customers to work directly with the local in-
Wrapping your fleet is an investment that, if done right, pays staller of their choice.
for itself over and over again.
Q: What should I look for in a fleet-graphics provider? Q: What is Win-perf?
A: Win-perf is see-through vinyl film. It's used when the wrap
A: Check for references, and if possible, view their work. Most design covers windows needed for driver visibility. This film is
reputable fleet graphics companies will of- more expensive, and as such, only
fer to show you a portfolio or gallery of used as design requires.
previous jobs.
A written warranty—the language Q: What are the differences in ver-
should be specific, and it should address tical and horizontal surfaces?
the product life term. Window films and A: Vertical surfaces have less expo-
horizontal surfaces don’t last as long, and sure to direct sunlight, and therefor
should be explained before the design pro- withstand fading and peeling for far
cess. longer than do horizontal surfaces.
Experienced installers—Home service Climate and weather directly affect
companies can’t afford down time with graphic performance. As a gener-
their fleet. At SignZoo, we wrap vehicles al rule, horizontal graphics are at
in one day. Ask if they use certified, profes- their best for (2) years, while verti-
sional installers. This is another make or break aspect to your cal graphics are at their best for (5-7) years.
graphics program. Only licensed and insured installers should Q: Can I use my own installer?
work on your vehicles. A: Yes. Many of our clients prefer to use local installers, yet
Award winning design—Look for someone experienced with still benefit from SignZoo product quality. For this scenario, we
creating high impact branding. A professional vehicle designer created our print only pricing. We ship your graphics and you
will understand designing for your vehicle’s 3D surface, and is work directly with your installer for application.
able to manage expectations.
Compatible materials—Some shops will use glossier lami- Q: What makes SignZoo different?
nate, cheaper inks, or less expensive 3M films. You want to en- A: We are a fleet company, not a sign shop. As a profession-
sure the laminate matches the vinyl and ink, and don’t hesitate al fleet partner, we understand the value of minimum down-
to ask the graphic manufacturer for the “technical specs.” An time. As a national leading graphics manufacturer, SignZoo has
experienced manufacturer should have that information ready built its business by helping customers build theirs. Employing
to go, and is a good indicator that the company is reputable and top fleet graphics designers, account managers and finishing
proficient. technicians in combination with our vast network of certified
Q: What kind of warranty does SignZoo offer? installers enables us to guarantee customer satisfaction. Our
streamlined process provides maximum convenience, making
A: SignZoo is accredited with 3M’s MCS™ warranty that en- wrapping vehicles easy for our customers.
sures not only our premium film, but extends to our inks, lami- We know the graphics industry is a competitive one, and re-
nates and production-process standards. SignZoo prints on 3M alize there are many options. We pride ourselves on our ex-
vinyl offering clean removability for up to seven years. Prints pertise in designing high-impact, brand-building graphics for
are laminated with a clear protective finish to help prevent companies across the country.
against scuffs, fading or cracking. Beyond that, we stand be- Buymax has given us the opportunity to show that we care
hind our work with SignZoo’s No Questions Asked guarantee, about the quality of our work, and that our customers are im-
a promise to our customers. portant to us. It’s our goal to build, and retain your business. If
Q: I want to work with SignZoo fleet designers. What are we can answer any questions about our services, or fleet wrap-
my options? ping in general, please don’t hesitate to call.
A: All artwork is designed by our professional, in-house Sign- We look forward to serving Buymax members for years to
Zoo graphic artists. There are two ways to work with us. To come.
own your art is $1000. Finished approved files are transferred www.signzoo.com
to you digitally upon completion. We can also design and store 1.800.239.3815
your art for $475, a one-time fleet concept-design fee. Alter-

THE COMPASS | Issue 4 | 2017 39