Page 33 - The Compass 2017 | Volume 12 | Issue 4

erated more than $100K
in the last 12 months.
These are your primary
zip codes.
• Once you’ve identified
your primary zip codes,
focus more of your mar-
keting there.
o Target direct-mail piec-
es to the best prospects
in those zip codes.
o Target your PPC spend on searches within primary ble shooting
zip codes. • Perform customer-service skills & flip sales leads
o Use Victory Village to give a consistent presence in select • Earn a RFG IAQ certification
areas of those zip codes. • Work on residential & light commercial units
o Have a professional image and eye-catching truck so your How can you get a Retail Ready graduate? There are various
increased presence in those zip codes leads to familiarity. levels of involvement in the program. We urge you to watch
• All it takes to be a big fish is to choose the right pond. the Expo video and contact your Client Success Manager. As an
SGI member, you receive priority access to students interested
YOUR NEw, tURNkEY tEchNIcIAN RESOURcE: in your specific area. Even better, there are Federal tax cred-
bEGIN hIRING tOdAY (ASI) its that can cover a significant amount of
We all know that there is a labor shortage in the trades. Often, the cost needed to relocate a tech to your
you’re doing nothing more than hiring another contractor’s market.
trouble. SGI Partner Network’s Kevin Gurski shared with you SUccESS cOmES ONE dAY At
a new vendor who can help you solve you labor issue: Retail
Ready. A tImE: mAStERING YOUR
Retail Ready takes U.S. military veterans and trains them in dAILY mANAGEmENt ESSEN-
HVAC. In the end, you have a ready-made service technician tIALS REPORt (ESI)
who is happy to relocate. Retail Ready has 40K square feet of You start every year with a budget and a
training space, eight labs, and 10 classrooms. It’s a six-week
course where the student gets an intense education on topics plan. You’re eager to break new records
such as: technician foundation, residential AC maintenance, resi-
dential heating maintenance, and intermediate low-voltage elec-
tric. A Retail Ready graduate will leave
being able to:
• Build rapport
• Preform a AC clean & check
• Preform a furnace clean & check
• Be EPA–certified
• Earn up to 6 NATE certifications
• Perform simple diagnostics & trou-

THE COMPASS | Issue 4 | 2017 33