Business has changed in many ways, as you obviously know. For example, many of you used to carry—or still carry—large binders around with you to show customers reviews, in hopes of establishing credibility. Of course now, with the ever-increasing use of the Internet, most consumers already know what to expect from you BEFORE they call you for service. They’ve read …
Six Action Steps to Manage Your Online Reputation
First: You will need to plan. Who will be responsible for all the critical components involved in your brands online reputation? Who will be in charge of Research, Listening, Engaging, Internal Communications, feedback, and Training? What are your clients saying about you right now? Are they right. Do my operations or policies need improvement? Second: Listen to your clients Where …