Page 27 - The Compass - Volume 14 Issue 5

PURCHASING: THE DYNAMIC DIFFERENCE
by Michelle Hogan
ince 1982 Dynamic Air Quality Solutions has been the they understand how to “fix” the problem and explain these
Sleader in designing, manufacturing, and marketing IAQ challenges and solutions in layman’s terms to homeowners
products for both commercial and residential applications. on their calls. Once these challenges are identified then they
These products are backed by hundreds of case studies, can ask “Who in your home suffers from asthma or allergies”
independent lab tests, and are designed on scientifically and take IAQ to the next level of customer satisfaction. We
correct principles. Commercially, Dynamic is in 18 vertical train on a proven and very successful way of working IAQ
markets including medical, military, government, museums, into the anatomy of the service and maintenance call.
universities, office buildings, ASHRAE facilities, and more. You will be assigned a regional IAQ Training Expert that
The SGI Clean Air Defense System IAQ product line is will coordinate this ongoing training effort. These trainings
manufactured by Dynamic, and these residential products include recorded IAQ certification modules, live interactive
are designed based on all the anecdotal and scientific results WebEx sessions, onsite training and ride-alongs. Our goal
acquired from our commercial applications to address all three is to get your team technically sound on IAQ technology
phases of indoor-air contaminants. Our residential business so that they believe in the products, then give them the
model is to sell direct to HVAC contractors, and the Clean Air knowledge and words to use to know when and how to get
Defense System (CADS) brand is exclusive to SGI members. into the IAQ conversation with the homeowner on every
This limited distribution protects your market and is supported call. No slick sales scripting or techniques, rather a true
by complementary ongoing training for your team. conversational layman’s terms approach to the homeowner
Our training is second to none in the industry and is to get them happily involved in IAQ product solutions.
based on the theme that “Sales is the transfer of your belief The Dynamic Difference is Dynamic products, Dynamic
to someone else and the reward is money.” So, we start with training, backed by Dynamic trainers that are passionate
4 core modules of technical IAQ training so that your team about IAQ and make it fun during the process. All this credible
understands and believes in the products. Then we conduct history, product knowledge, CADS website, professional
communication training so that they understand how to literature, presentation material, and expert support is yours
transfer this belief to the homeowner on every service and to tap into to excel your IAQ sales—and we guarantee your
maintenance call. success with the CADS IAQ program.
We understand that most technicians do not want to
“sell” and this training is not geared toward making them For more information, email or call
high-pressured salespeople. Rather we teach them how to Michelle Hogan, Dynamic Director of Business Development
identify IAQ challenges within the HVAC equipment first so mhogan@dynamicaqs.com or 941-348-0699.

IF YOU
DON’T
A program designed to help you grow
your business while increasing your TAKE CARE
productivity, improving customer
satisfaction and help you better OF YOUR
manage your inventory.
EMPLOYEES,
S
Inventory Management SOME OTHER OME OTHER
Improve Efficiency
COMPANY
Custom Labeling
Own the Home WILL!

Concierge Support
Improved Customer
Support
Visit plumbmaster.com/programs or call
our Business Development Specialists
at 1-800-338-1871 to learn more about
becoming a Pro-IP member!
www.plumbmaster.com
51 Lacrue Ave. Glen Mills, PA 19342
1-800-523-5130 ©2019 PlumbMaster ®
www.mchapusa.com

THE COMPASS | Issue 5 | 2019 27