Page 20 - The Compass - Volume 14 Issue 5
P. 20

“We train relationship  daily. We meet once a month for a manager’s meeting.
                                    building.    We     train   We talk about where we are today and where we need to
                                    delivering   a    quality   be next month,” Rick said. “We’ve also accomplished a
                                    service experience. All of  lot as a management team. For a long time, we had a list
                                    that is more important  of projects that needed completing. We’d assign those
                                    than  sales  training.  We  tasks to each of us and have a deadline. We have a lot of
                                    don’t just sell people. We  those big, big projects done.”
                                    make it painfully clear to    “To grow to where  we are now, yes, you need the sales,”
                                    our people, you never sell  Rick continued. “But you have to deliver operationally.
                                    something to somebody if  That’s the greater challenge.”
                                    they don’t need it. If you     The Ongaros’ and Rick feel like the company is in its
                                    do that, you’re gone.” Rick   best place it’s ever been operationally. To grow from
                                    said sternly. “At the same   maybe $6 Million to an on-target $19 Million in three
                                    time, we owe it to our
     ROBERTO FILICE & OMAR VASQUEZ                              years is remarkable. It’s even more stunning when you
                                    homeowners to educate       consider they’ve typically only spent 2% of revenue on
                                    them and offer them         marketing. Although, Rick pointed out they’ve budgeted
        options and recommendations. We let them decide on      to spend 5% in 2019.
        what to do.”                                              “We see more potential in HVAC and still think we
          Ongaro & Sons’ technical and communication training   have a lot of potential in plumbing,” Rick said. “We
        has been wildly effective. “For example, we have a field   should get past that $20 Million mark quickly. We’re
        manager who was a warehouse guy from a local hardware   going to move into electrical in the not so distant future.
        store. He came here looking for growth potential. We    We have the incredible client base.”
        sent him to school. We trained him and groomed him.       “Before we do, we’re probably going to need a new
        From a helper, he’s grown into management.”             building,” Paul was quick to add. “We’ve maxed out
          “My top IAQ guy is probably selling $150,000 a month.   our facility. We have people sitting in each other’s laps
        He came from Target. I can’t tell you how many people   practically.”
        we have like that,” Rick said. “We’re big on succession     “I want to point out that these numbers we’re tossing
        here. We like to promote from within. It happens in     around are great. But we’re not just some volume business.
        our office, too. Our call-center manager was a CSR. She   Ongaro & Sons has soul,” Rick wanted to make sure to
        moved to be an admin manager, and then we promoted      share with readers. “It’s why we invest so much into the
        another CSR.”                                           development of our people. We have loyal customers of
          “The Ongaros’ have always had a workplace people      87 years who trust us, but we have a responsibility to
        enjoyed. It’s why we have guys who’ve been here 15,     them, too.”
        20, 25 years. Employee retention is a huge advantage      It’s an exciting time to be a part of Ongaro & Sons.
        for us. You can’t double the number of employees you    This third generation of Ongaros’—Ernie, Paul, Mitch,
        have  if  you’re  constantly  losing  people,”  Rick  added.   and  Dean—have  been  so  much  more than  simple
        “Now, people see they can move up and be promoted by    stewards to their family business—they’ve positioned it
        working really hard. It’s creating even greater loyalty.”  to thrive for generations to come. They’ve done so by
        The Future for Ongaro & Sons                            investing in people and processes, and they’ve done so by
                                                                understanding and
        Ongaro & Sons didn’t always have the right people. Paul  stressing  the  value
        told about a time not long after joining SGI where he  of culture, not just
        and his family had to decide what was more important:  sales.
        Keeping productive but disruptive technicians or    There’s no way of
        protecting the company’s culture.                       knowing if the next
          “These were talented people who weren’t the easiest  three generations of
        to work with. These were people who were a huge  Ongaros’ will want
        part of our budget. But we knew that culture was more  to  operate  their
        important than sales,” he said. “When you keep people  namesake like their
        like that, you end up losing your good people. The people  grandfathers before
        who you want to build around.”                          them, but they most
          And Ongaro & Sons has plenty of good people, and  certainly will have
        even more today. Look no further than their expanded  the option. This
        management team. Most of whom do not have the  family business has
        Ongaro name. “I interact with our management team  been built to last. 
                                                                                              DAVID BISHOP, MAX SWEGLE

        20  THE COMPASS  | Issue 5  | 2019
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