Page 26 - The Compass 2017 | Volume 12 | Issue 4
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lect materials and drop off paperwork and checks.
“Our commercials had always been running in Utah
County. We had been running on the major networks in
Salt Lake City, and they cover the entire Wasatch Front.
That’s pretty much all of Utah,” Brett said. “Now, in our
commercials, we’ve started saying, ‘Now Serving Utah
County.’ We also increased our pay-per-click down there.”
“We’re now getting plenty of calls down there. We have
an apprentice riding with Ryan, and we’ll probably need to
hire another electrician there soon.”
the future
Brett and Steve’s new apprenticeship program has only
been in place for a few years. They have several more
promising young apprentices nearing the time they can
Dave Graham
take their residential journeyman’s test. That means sev-
eral new technicians will be ready for trucks, and they’re
trained precisely as Brett outlined. They’re in the perfect
next big move, which is already on its way: They’re rebrand- position to succeed.
ing the company. Master Electrical Service, Diamond Air, and This growing pipeline of talent means Master Home Ser-
Total Protection (their security company) will all fall under vices is in the perfect position to continue its expansion. Once
the umbrella of Master Home Services. “We’re in the process those apprentices graduate to lead techs, they will be replaced
of rewrapping the Diamond Air trucks to say Master Heating by new, hungry first-year apprentices eager to learn. It’s taken
& Air, a division of Master Home Services,” Brett explained. some time to establish, but this new apprentice program pres-
Prior to the début of the newly branded name, Brett and ents loads of opportunity.
Steve began making moves to unify the three companies by “I fully expect us to continue to expand our presence and
consolidating their club memberships. Starting January 1st,
members under the Master Electrical or Diamond Air pro- grow in Weaver and Davis counties where the office is locat-
grams were transitioned to a Master Home Services’ Safety & ed. There’s no reason we can’t do another $2 million in Utah
Savings Plan. “Our electricians love the fact that they can offer County,” Brett said assuredly. “I firmly believe our HVAC busi-
a fall and spring tune-up with their electrical plan. It makes it ness can get to $5 million—and do so soon. We have the right
a much easier sell for them,” Brett shared. people in place now. We have the club program and customers
All of Master Electrical Service’s clients who’ve used the in place. I believe we’ll have a stronger brand. It’s just going
company twice within the last three years received a call no- to take some time and more hard work. I look forward to it.”
tifying them of their new, enhanced benefits. “We tried to “I don’t see any limits for us,” Brett continued firmly. “We’ve
schedule them for a tune-up right then and there,” Brett add- come a long way. We’ve done some great things. But it’s only
ed. “If they already had their system serviced, we send them a going to get better.”
coupon in the mail for the next time. We also recently printed There’s no doubting Brett or Steve and their team. Brett’s
up brochures for all three companies. Those are going inside
folders we leave with customers. We’re making a push for our always been one to take a different path, to push through his
clients to work with all of our divisions, not just one.” comfort level, striving for more. He did so in opening Master
Electrical Service. He did so once again when collaborating
Master hoMe serviCes exPanDs south with Steve and adopting an HVAC division. There’s no doubt
Brett and Steve’s top-producing electrician, Ryan, generated he will do so again, in turning Master Home Services into a
over $600,000 in revenue in 2016. That was him selling and brand everyone knows and uses in the Wasatch Front.”
doing his own jobs. No one followed behind him so he could
move to the next home. Ryan approached Brett with an issue a
little more than six months ago. He wanted to move 150 miles
south into Utah County.
“We were going to lose him,” Brett insisted. Rather
than allow it to happen, Brett considered a different op- master heatinG & air General
tion, one that would benefit both parties. It would also manaGer anD salesPerson
help expand Master Home Services’ brand. Brett said brent Jensen
Ryan could take a truck and continue to run calls for the
company in his new home.
The logistics took some navigating, but they have a
method that’s so far worked well for both parties. In
addition to having a fully loaded service truck, within
Ryan’s garage, is the exact materials for a second truck.
Anything Ryan uses, he can immediately restock. Ev-
ery Wednesday, Brett’s shop foreman, Kim, runs parts
to Ryan’s home and collects paperwork and checks. And
every other Sunday, Ryan drives 150 miles north to col-
26 THE COMPASS | Issue 4 | 2017
