Page 23 - The Compass 2017 | Volume 12 | Issue 3
P. 23
PURCHASING: 5 THINGS To Look foR IN A DIReCT-MAIL CoMPANy
forma, who has tracking mechanisms in place, can
help you improve the value of direct mail and/or
provide data that will eventually help you refine
your campaigns.
5. Convenience: If you are like many owners,
If you are in the market for a direct-mail provider, there are a few you’re probably balancing several partners for
Purchasing: Five Things to Look for in a Direct-Mail Company
things for you to consider before committing to one company. If different projects and campaigns. That is why it’s nice to find
you are looking for a company to help you plan, create, and mail
Purchasing: Five Things to Look for in a Direct-Mail Company a partner that can act as a one-stop shop. Proforma can handle
If you are in the market for a direct-mail provider, there are a few things for you to consider before
your entire marketing plan.
committing to one company. If you are looking for a company to help you plan, create, and mail a campaign,
a campaign, Proforma would like to help make your selection By leveraging Proforma’s status as one of the largest print
process a little easier.
Proforma would like to help make your selection process a little easier.
If you are in the market for a direct-mail provider, there are a few things for you to consider before
Whether you are looking for a one-time vendor or a long-term and promotional companies in North America, we are able offer
committing to one company. If you are looking for a company to help you plan, create, and mail a campaign,
Whether you are looking for a one-time vendor or a long-term partner, here are five things to look for in a
partner, here are five things to look for in a direct-mail partner.
a highly targeted, personalized mailer at a fraction of the cost
direct-mail partner.
Proforma would like to help make your selection process a little easier.
1. An understanding of USPS regulations and guidelines: This of regular mail. Proforma is offering all SGI members a 5” x 8”
qualification may seem a bit obvious, but it can be costly if a postcard printed on 9-point coated stock, personalized with the
1. An understanding of USPS regulations and guidelines: This qualification may seem a bit
obvious, but it can be costly if a mail piece isn’t designed or constructed to USPS standards. It doesn’t
mail piece isn’t designed or constructed to USPS standards. household name and address for $15.9 cents per home, including
Whether you are looking for a one-time vendor or a long-term partner, here are five things to look for in a
matter what other discount your mailing qualifies for―improper design means that you will pay a
It doesn’t matter what other discount your mailing qualifies postage. Additionally, you will receive a 3% rebate from BuyMax
direct-mail partner.
higher rate than necessary.
for—improper design means that you will pay a higher rate on all purchases from Proforma.
2. Experience: This point refers specifically to experience in the copywriting and design realm. It’s one
than necessary. Turnkey Program Includes
thing to be a good writer, but it’s a totally different to understand the type of design and writing that
1. An understanding of USPS regulations and guidelines: This qualification may seem a bit
2. Experience: This point refers specifically to experience in the • A Postcard Personally Addressed to First & Last Name
works in direct mail.
obvious, but it can be costly if a mail piece isn’t designed or constructed to USPS standards. It doesn’t
3. Access to reliable data: As a business owner, it is good idea to make sure that your direct-mail
copywriting and design realm. It’s one thing to be a good writ- • Heavyweight Cardstock, Printing & Postage
partner has access to accurate and reliable data. Using target data means you will be sending your
matter what other discount your mailing qualifies for―improper design means that you will pay a
er, but it’s a totally different to understand the type of design • Trade-Area Analysis/Targeting
message to the right people at the right time.
higher rate than necessary.
and writing that works in direct mail. • Graphics/Version Assistance
4. Tracking abilities: As you’re selecting a direct-mail partner, be sure to ask about their tracking
3. Access to reliable data: As a business owner, it is good idea to • 10,000-Piece Print Minimum
2. Experience: This point refers specifically to experience in the copywriting and design realm. It’s one
abilities. Working with Proforma, who has tracking mechanisms in place, can help you improve the
value of direct mail and/or provide data that will eventually help you refine your campaigns.
make sure that your direct-mail partner has access to accurate Thank you for your continued support. To obtain a direct-mail
thing to be a good writer, but it’s a totally different to understand the type of design and writing that
5. Convenience: If you are like many owners, you’re probably balancing several partners for different
and reliable data. Using target data means you will be sending analysis, please contact Don Forrest, Senior Account Manager,
works in direct mail.
projects and campaigns. That is why it’s nice to find a partner that can act as a one-stop shop.
your message to the right people at the right time. at don.forrest@proforma.com or 614-760-5800 Ext 248. www.
Proforma can handle your entire marketing plan.
3. Access to reliable data: As a business owner, it is good idea to make sure that your direct-mail
4. Tracking abilities: As you’re selecting a direct-mail partner, be proformagraphicservices.com
partner has access to accurate and reliable data. Using target data means you will be sending your
By leveraging Proforma’s status as one of the largest print and promotional companies in North America, we
sure to ask about their tracking abilities. Working with Pro-
are able offer a highly targeted, personalized mailer at a fraction of the cost of regular mail. Proforma is
message to the right people at the right time.
offering all SGI members a 5” x 8” postcard printed on 9-point coated stock, personalized with the household
4. Tracking abilities: As you’re selecting a direct-mail partner, be sure to ask about their tracking
name and address for $15.9 cents per home, including postage. Additionally, you will receive a 3%
abilities. Working with Proforma, who has tracking mechanisms in place, can help you improve the
rebate from BuyMax on all purchases from Proforma.
value of direct mail and/or provide data that will eventually help you refine your campaigns.
Turnkey Program Includes
5. Convenience: If you are like many owners, you’re probably balancing several partners for different
A Postcard Personally Addressed to First & Last Name
projects and campaigns. That is why it’s nice to find a partner that can act as a one-stop shop.
Heavyweight Cardstock, Printing & Postage
Trade-Area Analysis/Targeting
Proforma can handle your entire marketing plan.
Graphics/Version Assistance
10,000-Piece Print Minimum
By leveraging Proforma’s status as one of the largest print and promotional companies in North America, we
Thank you for your continued support. To obtain a direct-mail analysis, please contact Don Forrest, Senior
are able offer a highly targeted, personalized mailer at a fraction of the cost of regular mail. Proforma is
Account Manager, at don.forrest@proforma.com or 614-760-5800 Ext 248. www.proformagraphicservices.com
offering all SGI members a 5” x 8” postcard printed on 9-point coated stock, personalized with the household
name and address for $15.9 cents per home, including postage. Additionally, you will receive a 3%
rebate from BuyMax on all purchases from Proforma.
Turnkey Program Includes
A Postcard Personally Addressed to First & Last Name
Heavyweight Cardstock, Printing & Postage
Trade-Area Analysis/Targeting
Graphics/Version Assistance
10,000-Piece Print Minimum
Thank you for your continued support. To obtain a direct-mail analysis, please contact Don Forrest, Senior
Account Manager, at don.forrest@proforma.com or 614-760-5800 Ext 248. www.proformagraphicservices.com
THE COMPASS | Issue 3 | 2017 23
