I get asked almost daily “How do you create a marketing plan?” I’ve been thinking about this a lot lately, and how very few companies actually have a well-designed marketing plan. Larger companies typically do a better job of developing plans, but the small companies often use the, “Let’s try this approach!”. Do you have a well conceived out marketing …
Building a Client for Life: The 8 Questions Your Techs Should be Asking Themselves on Every Service Call!
The ability of a technician to find opportunities in your clients’ homes is a combination of talent and the act of following a consistent process. Many times homeowners will knowingly bring things to your attention; other times we must discover them. This ability is a vital part of being able to more than satisfy your client and bring in additional …
When You Point One Finger, Three Point Back to YOU!
Do you feel like you’re running a daycare more than an HVAC business at times? Well, before you start blaming your team for any headaches, it might be time to take a moment to look in the mirror. A successful team must be driven by an effective leader. The leader is the beginning and the end of success or failure. …
How to Keep Your Superstars Happy
Great techs are extremely hard to find–and once you find them, you must do a great job of supporting them or you’ll lose them. They need to be mechanically sound and have good communication skills. Techs also need to understand The Club Membership Business model and why we offer Clubs to our clients. Understand that Amazing techs are hard to …
10 Reasons Why You Should Consider Hiring a Vet & the Resources to Find Them!
The US Department of Labor estimates that our military discharges 160,000 Active service members and 110,000 Reserve and National Guard members each year. About 32,000 of those veterans will join the ranks of over 600,000 veteran job seekers with an average of 300 new candidates added every day. Nearly 1 out of every 3 are looking for work—almost double the …
Hiring Difficulties? Here are 20 Places to Find Your Next Superstar!
It’s a challenge everyone faces in our industry: How do I find good people? It doesn’t have to be as difficult as it initially feels. You simply have to look in the right places—but what are the right places? Here is a list of 20 potential spots/areas you can check in hopes of finding your next sales superstar or premier …