Your Las Vegas Expo just came to a conclusion, and it was an incredible week full of new information and insight to help you build even greater success in your business. Fortunately, you can catch up on most of the action in the coming weeks on your organizational Web site! Videos will be posted shortly!
Although watching the sessions will certainly be helpful, nothing can replace the experience Expo provides. That’s why we urge you to make plans to join us at your next SGI™ Expo will be in Boca Raton, Florida, September 18-20! Expos are something that are best experienced—not watched. Being in the meeting rooms and around other members is the best and fastest way to become successful.
As you know, at the Las Vegas Expo you were able to choose which sessions you wanted to attend. If you missed out on a certain session, that gives you all the more reason to go to your organizational Web site to catch the action you missed! Here’s a brief synopsis of each session to help guide your viewing decisions:
Web Site Hot-Seat Sessions: Get Real-Time Feedback of Your Web Site
Does your Web site stink? Maybe, maybe not. In this session, Web experts offered real-time critiques of member Web sites and gave solutions for improvement. You’ll get a chance to compare your site to others, identify key opportunities, and increase your Web site’s impact.
Web Site 2.0: The Next Generation of Online Marketing and Experience
It seems like everything is migrating toward the Web, and the Internet seems to reinvent itself at a dizzying pace. It’s also evolved into the Next Big Thing of marketing platforms. In this session, our experts got out their crystal balls and identified trends that will shape the next five years of attracting customers online and engaging them in virtual space.
The Future of Media: Using Radio and Television to Grow Your Business
With challenges from new competitors like satellite radio and technological innovations like TiVo®, radio and television are seeing target markets become more splintered, but these mediums remain the easiest way to reach a large audience. In this session, you’ll hear the secrets behind developing powerful content and negotiating with media sales reps.
Doing More with Less: How to Get the Most Bang for Your Marketing Buck and Stretch Your Budget
Efficiency is critical to successful marketing efforts, and that starts with identifying an effective strategy and dialing in everything you have at your disposal. In this session, you’ll learn how to build your budget from the ground up, eliminate waste, and achieve the highest return.
Pay Per Click, SEO, Media Buys…Oh My!
People are beginning to shift how they look for information. Homeowners are hopping online reading reviews in hopes of finding the ideal contractor. So how can you best get in front of them? Discover how in this session. You’ll see how to manage your online strategy, drive traffic to your Web site, and find new customers and sales.
Blogging Workshop: Uncover the Power of a Blog to Take Your Web Site to the Next Level
Web sites that are updated with fresh, rich content get ranked higher by search engines. The easiest way to achieve that may be to add a blog to your Web site. In this session, our blogging experts explained why it’s important and how doing it may be easier and less expensive than you think.
Harvesting Trust: Discover the Currencies That Build Credibility
Making powerful statements is easy, but making statements believable is harder. The believability of your marketing message is related to your willingness to risk where credibility fits into persuasive marketing communication. You’ll see successful examples as well as discover how to craft your own believable, powerful marketing message.
Online-Reputation Management
If someone has a negative experience with your company, that person will tell at least seven or more people. With the Internet, upset customers can leave scathing reviews on a multitude of sites, creating immense damage. What can you do when bad reviews are posted? Do you even know what’s being said about your business? Discover how you can ensure your online reputation doesn’t damage your company.
Inside the Mind of the Female Customer: Marketing to Women and Providing Them with Outstanding Customer Service
It’s more than Mars and Venus: it’s a proven fact that a woman’s brain is wired differently. Because so much of our primary contact is with women, it’s imperative that we serve them in a manner consistent with their preferences. By watching this session, you’ll walk away with tangible action items that will serve you well in serving female customers.
Claim Your Competition’s Service Calls! Discovering the Benefits of Acquisition Over Marketing
During this session, you’ll hear an acquisitions expert explain precisely how to break down the value of a competitor’s business. You’ll discover what numbers to look for and any hidden potential… potential you could take big advantage of. By knowing the key numbers that matter in an acquisition, you’ll also be able to get an idea of what your own business is worth. Sure, you may not be looking to sell any time soon. But one day you might! When that time comes, you want to ensure that your company is in the best position possible to bring you a big payday!
Pendulum: How Past Generations Shape Our Present and Predict Our Marketing Future
A new bestselling-business book argues that society’s primary worldview evolves over recurring 40-year cycles between a “Me” generation and “We” generation. By knowing where we’ve been and where we’re headed, you can better prepare for the future. By getting your company in sync with the language of this emerging generation, you can make sure your messages resonate with customers.
The One Thing You Should Do Right Now!
What should you do right now? There was a lot more offered at your Expo. So, please, take a moment and watch some of the videos soon and acclimate yourself with the new strategies that we’ve shared to help you become even more successful.
Then, your next step should be to register for the upcoming Expo being held in Boca Raton, FL, September 18 to 20! There really is no substitute for being at Expo and sharing stories and strategies with your fellow members! If at all possible, you should do your best to attend! Expos can make a world of difference for your company!
We look forward to seeing you then!
Sincerely,
Your SGI Team