Your Anaheim 2018 Expo Preview!


Expo will be here before you know it! It’s being held at the Hilton Anaheim, April 9 to 13. You are welcome to begin registering NOW! To do so, simply go to Your SGI HUB member website and click on the large panel in the middle of the screen that says: “2018 Spring Expo Anaheim.”

Your Anaheim Expo promises to be an outstanding event filled with exceptional information that will dramatically impact your business. The SGI room rate for Expo is $185 per night. The Hilton Anaheim is an amazing property that will provide you with everything and more for your Spring Expo.

Please, take a few moments to go to Your SGI HUB member website now to register. It won’t take long—I promise! Then you’ll have peace of mind knowing you have a room for Expo—and you’ll be enjoying huge savings on it as well!



Register Now!


Here’s a quick look at a few of the sessions we’ll have for you at Expo:

Monday, April 9 and Tuesday, April 10, 2018

Learning Alliance Class: High-Impact Leadership
Lead by Rebecca Cassel

Additional Investment Required: $1,199

Summary: What is your employees’ perception of you as a leader in the context of your organization? Through a dynamic mix of lecture, group discussion, activities, and self-assessment tools, you will learn concrete ways to improve your leadership abilities. This hands-on workshop will provide you with a blueprint for building an extraordinarily engaged, high-performance team. At the conclusion of this two-day workshop, you will have an action plan for managing yourself and leading others to improved results. In addition, you will be more effective at communicating direction and inspiring your people to believe in your business objectives while achieving them.

Learning Objectives:

  • Establish a strong foundation, starting with your culture and vision.
  • Learn to measure employee engagement.
  • Create an atmosphere of collaboration with your team.
  • Empower your team to take ownership.
  • Understand individual motivation at work.


Wednesday, April 11, 2018

8:30 am–Noon

Affinity Insight Roundtables
Moderated by Affinity Coaches

Pull up a chair and gather around with your fellow members as we leverage the insights of the group to pull together ideas to help tackle some of your toughest challenges. These affinity-specific roundtables are always asked for, and we’re happy to give you time to tackle your trade’s unique challenges along with your fellow members. Your SGI Coaches will be there to keep the discussion moving, and you’ll walk away with ideas you can put to work immediately.


1:30–5 pm

Learning Alliance Session: Time Management
By Kelly Robichaud

Why does it seem we never have enough time, and why do we feel like we waste our day rushing from one emergency to the next? The answer lies in our daily lives. With increased demands on our time—from work, family life, technology, and other activities—it feels like our time is not our own. The key is to budget our time well—then make the most of it. In this workshop, we will learn to clarify and prioritize your objectives and goals while adopting appropriate strategies for dealing with interruptions—and anything else that ‘steals’ your time. We will work on improving your time-management skills, so you can start to feel more in control and less stressed.

Learning Objectives:

  • Learn to identify obstacles that keep you from effectively managing your time.
  • Plan and prioritize each day’s activities for efficiency and productivity.
  • Overcome procrastination quickly and easily.
  • Develop strategies to reduce interruptions and other time-wasters.
  • Handle crises effectively and quickly.
Register Now!



Thursday, April 12, 2018


Choose from one of the four choices below for the 7–8 am sessions:

7–8 am

Understanding How Google Chooses Your Ads

SGI Partner will take you through an explanation of the methods Google uses to choose the ads seen by searchers. This session will cover the importance of Google’s Quality Score system and how it affects whether or not a certain business’ ads get shown. Understanding the Quality Score is critical for business owners to know if they are getting the most out of their online marketing.


7–8 am

Most Common/Most Expensive HR Issues
By Certipay

Every day, the team at Certipay is helping SGI members with a whole range of HR issues and bringing you valuable HR content via Your SGI HUB. So, what are the most common issues they see? And, perhaps even more frightening, what are the most expensive issues that business owners encounter? In this session, Certipay will cover the issues, and what steps you can take to protect your company.


7–8 am

Voice Search: Is Your SEO Strategy Ready?
By Marketing Type Guys

What is Voice Search and why does it matter? Have you or someone you know recently said, “Alexa,” “Siri,” or “Ok, Google” before asking a question? If not, then you soon will, and in fact, some estimates show that voice search could surpass traditional “typed” search within the next 2–3 years! That’s right around the corner and SGI members need to be aware of what that shift means, and how your SEO strategy needs to adapt to stay competitive.


7–8 am

Call-Center Updates
By CallPoint

The team at CallPoint is ready to update you on the latest surrounding the SGI Call Center. Some members are already utilizing the services that CallPoint is offering today, and more members are continually signing up. If you’d like to hear the latest, join the CallPoint team to learn more. Please note: Night and Weekend Service is not yet available, and at this time we are unable to serve our members in Canada. The CallPoint team is working on both, and we’ll provide you updates in the future.


8:30–9:45 am

Opening Keynote
By Jeff Havens

Jeff Havens has quickly become one of the most in-demand presenters in North America. His truly unprecedented ability to deliver high-quality education in an undeniably entertaining way has earned him dozens of repeat clients, all of whom appreciate Jeff’s insistence that education is the only way that we improve at anything and that we’ll all improve better and faster if we enjoy the learning process. By combining the content of the traditional presentation with the entertainment value of a comedy show, Jeff has brought his unique, side-splitting keynote addresses to General Electric, Ford Motor Company, University of Wisconsin, Purdue, and hundreds of other corporations and colleges in the United States and Canada. Original, informative, hilarious and powerful, Jeff’s message has transformed the way people approach the idea of personal and professional growth.


10:15–11:15 am

State of SGI
By Rebecca Cassel

As you saw at the last Expo, SGI is moving full steam ahead on providing you with business-enhancing content, videos, programs, and advantages, and you’ll want to hear what’s next! Rebecca Cassel will be announcing an exciting mix of organizational improvements and enhancements, and you’ll be excited about the continued direction of YOUR organization.


Register Now!


12:30–1:45 pm

CCR Onboarding
By Rebecca Cassel

At our last Expo in Orlando, SGI unveiled an incredible, comprehensive onboarding program for your technicians. The crowds that were in attendance stood up and cheered, and the response to that program since Expo has been tremendous. Hold on to your seats, because SGI is taking your onboarding program a step further. Just wait until you see the incredible content we’ve pulled together for the frontlines of your team in this session where we unveil our new CCR Onboarding program. Get ready!


Choose from one of the four choices below for the 2:05–3:20 pm sessions:

2:05–3:20 pm

Leadership: Progressive Discipline
By Kelly Robichaud & Davin Marceau

Progressive discipline is a process for dealing with job-related behavior that does not meet your expected and communicated performance standards. The primary purpose of progressive discipline is to help the employee understand there is a performance problem and that an opportunity for improvement exists. This process features a series of increasingly formal efforts to provide feedback to the employee so he or she can correct the issue.

The process of progressive discipline is not intended as a punishment for an employee; instead, it’s designed to assist the employee in overcoming performance problems while satisfying job expectations. Learn to administer the steps in this progressive-discipline process and provide feedback to the employee so that he or she can correct the problem and begin contributing to the success of your organization.


2:05–3:20 pm

Marketing at Different Stages
By Gus Antos & Jimmie Dale

Everyone knows that marketing is an important element to your success, but how should you approach this element as your company grows and evolves? What works when you’re a 1-truck operation might not sustain you at 10 trucks, and what works for a 12-truck operation might be out of reach for a 2-truck company. Gus Antos and Jimmie Dale have been through the stages, and they’ll share their perspective on what business owners can do as their company evolves to keep their marketing at the highest level.


2:05–3:20 pm

Google Home Services
By VitalStorm with Google

You may have heard of the changes Google is bringing to the way they present home services ads online. Google Home Services is rolling out across the country, and this is your opportunity to learn more from the source! The team at VitalStorm is proud to bring their partners from Google onto the Expo stage to give you an overview of Google Home Services, how you can make the most of this program, and what changes lie ahead. Take this opportunity to learn more and ask the questions you’ve been wondering about!


2:05–3:20 pm

Managing Your Club Membership Program
By Bill Weaver & SGI Members

Club Memberships are a key SGI program for every affinity group, and there are key lessons that everyone can take away on how to manage your club-membership program. SGI’s Bill Weaver will lead the discussion on how you can manage your club-membership program on a daily basis to achieve results, and he’ll be joined by successful members from every SGI group as they share how they’ve been able to build and maintain a strong club base.


Choose from one of the four choices below for the 3:45–5 pm sessions:

3:45–5 pm

Leadership: Progressive Discipline (Repeat Session)
By Kelly Robichaud & Davin Marceau


Register Now!


3:45–5 pm

Marketing at Different Stages (Repeat Session)
By Gus Antos & Jimmie Dale


3:45–5 pm

Google Home Services (Repeat Session)
By VitalStorm with Google


3:45–5 pm

Fraud: Limiting Its Impact on Your Business
By Patty Myers

Fraud. It’s a scary word for any business owner to think about, but you don’t have to be in the dark when it comes to limiting its impact on your business. While it is nearly impossible to stop all fraud, there are ways to protect yourself and everything you have built, by understanding how best to detect and prevent it. You don’t have to be an accountant to gain valuable insight and implement the key takeaways of this session.


6–9 pm

SGI Partner Network Partner Jam

It’s Jam Time! At last Expo’s inaugural Partner Jam, you saw the type of party that SGI Partner Network can throw! Now it’s time for your 2nd Partner Jam—and this one will be even bigger and better than the first. As always, this is your opportunity to meet your SGI Partners and discover the member pricing, discounts, rebates, and exclusive programs they have available to you. And let’s not forget the complimentary food and drinks courtesy of SGI Partner Network. We’ll see you at the JAM!


Friday, April 13, 2018


Choose from one of the three choices below for the 7–8 am sessions:

7–8 am

How to Get the Most Out of Your SGI HUB
By Davin Marceau

You’ve been on the SGI HUB. You’ve seen the incredible content. You’ve registered for Expo. But…are you making the most of everything that the SGI HUB has to offer you? In this session, your SGI team will show you some inside tips on maximizing the impact of the HUB in your business so that when you get home, all the information you need is just a click away.


7–8 am

How to Maximize Your Benefits in the SGI Partner Network
By SGI Partner Network

More and more members are getting involved with SGI Partners every month, but there is still tremendous opportunity for what the lineup of Partners can do for your business. Get up early with the Partner Network team to learn more about how to maximize the potential of the Partner Network in your business.


7–8 am

How to Make the Most of Learning Alliance Training
By Kelly Robichaud

Has your team been to Learning Alliance training? Have you seen some of the performances of former students captured on the Learning Alliance website? Wow! See how your team can maximize their performance and potential through Learning Alliance training. If your team hasn’t been to training, or if you have not yet experienced the full portfolio of course options, this is a great opportunity to get an overview of what Learning Alliance has to offer for everyone in your company.


8:30–11:30 am

Excellence in Recruiting: Turn Your #1 Challenge into a Strength
By Rebecca Cassel

It’s consistently named as the number-one challenge of home-services companies: recruiting quality people. More often than not, for companies looking to grow, finding customers isn’t the problem, but finding good people to service them increasingly is. Your SGI team knows this is a challenge faced by members across every trade, and we’ve been on the hunt for answers. We’ve brought together the best practices of how you can approach this challenge head-on, and find talented people today and into the future. If you would consider this your number-one challenge, it’s time to join SGI in tackling it!


Choose from one of the three choices below for the 10:15–11:30 am sessions:

10:15–11:30 am

Selling Through Stories (For Sales & Technicians)
By Bill Weaver

How do you build rapport with homeowners? How do you establish credibility? How do you handle and address objections and concerns? No matter how you’re looking to communicate with homeowners, there is a powerful technique you may have never thought about—storytelling. For centuries, people have learned from and connected with stories. Today, people are still connecting with stories, and by honing your storytelling skills, you’ll improve your ability to engage with, and sell to, homeowners in every walk of life.


Register Now!


10:15–11:30 am

Success with Financing (For Sales & Technicians)
By Davin Marceau

In today’s economy and with the financial constraints of the modern family, financing is a more important tool than ever. Are you using it correctly? In this informative session, you’ll learn the basics of why you should offer financing along with pro tips on how to do it and when to do it on every call. Make sure you’re utilizing this incredibly valuable tool on every call you run!


10:15–11:30 am

CCR Tricks of the Trade (For Call-Center Professionals)
By Missy Jones and/or Sonya Fryar

What are the insider secrets of the best of the best in the call center? In this informative session, SGI’s Coaches bring you some tricks of the trade that you can use to improve your success in the call center, improve your company’s results, and improve your connections with homeowners. If you’re on the phones, you need to be in this room!


12:45–2 pm

Crown Champion Panel (Affinity Group Specific)
Moderated by Affinity Coaches

The Crown Champions are the top performers annually on the SGI Scoreboard for selling, and this is your opportunity to hear the secrets to their success. Each affinity group will have an opportunity to hear from a panel of some of your trade’s highest achievers from 2017. Your SGI coaches will lead a panel discussion with these elite performers, and you’ll have the opportunity to ask them questions. This discussion is always highly-rated and full of valuable nuggets that your team can use to excel in the coming year.


2:30–3:45 pm

Closing Keynote
By Dr. Rick Rigsby

In 2017, Dr. Rick Rigsby delivered one of the most passionate speeches ever heard, and it went viral in a matter of days with more than 130 MILLION PEOPLE worldwide viewing it.

Dr. Rick is President and CEO of Rick Rigsby Communications. He’s a former award-winning journalist who followed a television career with graduate school—and two decades as a college professor. His dynamic presentations have motivated, empowered, and inspired audiences worldwide, including Fortune 500 companies, academic communities, service organizations, and professional sports organizations, including the National Football League and the PGA.

Named twice as an outstanding professor in the College of Liberal Arts at Texas A&M, Dr. Rick has numerous academic publications, and his first non-academic book, Lessons from a Third Grade Dropout, is a USA TODAY, Wall Street Journal, and Amazon bestseller.


5:30–10 pm

SGI Awards Gala

It’s that time of year again! Join your fellow SGI members and their top achievers to celebrate the best of the best at the SGI Awards Gala! Over the years, this event has quickly grown into a spectacle that everyone looks forward to and enjoys—so make sure you and your team attends this year to see for yourself. We’ll have incredible entertainment, an elegant dinner, and lots of laughs in between! This is also a great opportunity for you and your team to network with the top performers in SGI. Take this time to meet them and learn from them. And remember, this is a formal event so please dress accordingly! And be certain to register all your attendees for the Gala dinner.


Register Now!