There are thousands of contractors in North America… Do you want the same results as all of them, or do you want to break the mold? Do you want to face the same challenges as all of them, or do you want to blow past those challenges with proven, superstar solutions?
If you want to break the mold, then you need to think differently. Using the same systems and knowledge as the other thousands of contractors in North America will get you the same results. Breaking the mold starts with the willingness to learn what the others don’t, to use systems that few are using, and with the dedication to do things differently.
To break the mold in the contracting industry and build tremendous wealth and success, you have to focus your energies in these four areas of your business.
Management
Management refers to the direction and vision you provide to your company. Most of the other contractors have the same vision as you – to become dominant and build wealth. Well, if you want to do that, you won’t make it with the same systems all of them are using.
Take recruiting for example. One of the biggest challenges in the contracting industry is finding top talent. Well, if you are looking in the same places with the same system that everyone else is, of course you won’t have much success finding the best people.
When was the last time you went through training for recruiting the best? Top recruiters don’t have trouble finding a dynamic team because they know where to look and the system that attracts top achievers.
Here are a few recruiting tips: Develop a full interview process that then identifies high character people, so you can hire the best candidate. Remember, in a residential service company, you’re working in people’s homes. And to build a repeat client, homeowners must like the electricians you send them.
Marketing
Of the thousands of contractors in North America, most of them will complain their marketing doesn’t work. However, of those contractors, most are relying solely on their Yellow Pages as their “marketing.”
If that’s all you have for marketing, you’re not marketing your company. You’re just throwing your name out there in the hopes that a homeowner stumbles upon it at the precise moment that they need you.
The companies breaking the mold are the ones with a revolutionary marketing mix. They have a powerful name, message, and logo. They have Yellow Page ads that pull in customers like a magnet pulls in metal. And they have ads, direct mail, TV, radio and a significant Internet presence that compels clients to call them.
Those breaking the mold don’t wait for outside forces to drive their businesses. They are in control and their marketing guides them. With a step-by-step plan completed for every month of the year highlighting where every call will come, you can be a success
Training
Training is more than just knowing the technical end of the job. At least, it should if you are planning on breaking the mold.
Most contractors will spend thousands outfitting their electricians with tools they may only use a couple of times a year, but what about those tools they’ll use every day? These are the communication tools the true superstars use on every call. It all starts with your clients, and the tools you use to build trust and rapport with them are the most important of all.
You can either train your team to do exactly what everyone else does, or you can train them to break the mold. Work with your team, at a minimum, on a weekly basis on how to talk to and educate homeowners on their home. Your electricians should know how to empower people, so that they feel they’re ultimately making the decision with what work should be performed on their homes.
Buying Clout
“I get the lowest prices in my market.” Sure you do. That’s what your supplier would like you to believe. The reality is that most of those other thousands of contractors are getting the same deal you are. The problem is that you’re all on your own. It doesn’t really matter if you do $5 million in revenue or $100,000. In the eyes of the supplier and equipment giants, you’re still tiny.
How can you break that mold? Look into all of your BuyMax options! Or maybe you have multiple contractors in your market who could work together. Collectively, you may be small, but when you join together, your power grows exponentially.
Break the Mold or Stay Trapped in It?
What it really comes down to is: do you want to break the mold? That’s the missing ingredient. If you’re ready to break the mold, the systems, procedures, and knowledge you need to do so are right here with ESI; you don’t have to invent them. But without the will and dedication to implement them, you’ll stay where you are today…trapped in the mold.