Coach’s Corner: 7 Steps to Turning Your CCR into a Club Membership Salesperson

The importance of club memberships to your business can never be understated.  They ARE your business.   Every club you have is a customer locked to you… While your technicians may do a solid job of selling clubs, if they’re the ONLY ones selling your clubs, you’re likely missing out on some huge opportunity… Hi there.  This is Chris Smith, your …

Coach’s Corner: Meeting/Exceeding Customer Expectations? Pt.2

In the first sequence of Meeting or Exceeding Customer Expectations, we talked mostly about what the office does to impact the customer’s impression of our company. In the field is where the rubber really meets the road. So…. Do your trucks look like Fred Sanford’s truck? Paint peeling, rust, dents, haven’t been washed in forever, papers covering the dash, the …