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The Celebrity Apprentice Kicks Off Huge Branding Campaign

Clockwork Home Services® shared the small screen with Donald Trump, Sharon Osborne, and a host of other celebrities during the May 2 episode of “The Celebrity Apprentice” on NBC. Clockwork Home Services will now leverage the unprecedented publicity they received on the show throughout the rest of the year in the hopes of attracting both new customers and franchisees.

Nuts & Bolts

Direct Energy, one of North America’s leading integrated energy and services companies acquired the assets and business of Clockwork Home Services®, Inc. for US$183 million.

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Advice To Potential Franchisees

Before Paul Gavic signed on to The Benjamin Franklin Plumbing system, his company in Minneapolis had no identity. “I had been running around with unmarked white trucks because I could never find a logo or an identity I really liked,” he explained. “I didn’t want to put something like ‘Joe’s Plumbing’ on the side of the truck in big black letters. It had to be cool looking, it had to be something that would catch somebody’s eye. And that’s what I found at Ben Franklin — an identity.”

Hiring the Right Employee

Brian Leech believes that hiring is the most important part of running a successful business. Service Legends of Des Moines, Iowa receives about 100 applicants each month. For every 113 candidates that apply, the company hires one.

Taking Care of Customers

Asked what makes his company successful, Steve Andersen of Centennial Roofing points to the basics: customer service and quality workmanship. “It’s the whole package — the warranties, the customer experience,” he said. “It’s how we answer the phone, follow up, production — putting the roof on. We make it a pleasant experience from beginning to end.”